Email marketing or mailing is a digital marketing strategy with which, through mass mailings with fascinating and interesting content, aimed at strategic audiences, they seek to attract readers to generate a specific action. For example: advancing in a sales process, closing a sale, downloading a better app, among many other actions that help you meet the goals you have set for yourself.

He considers that Internet penetration in Mexico reaches 71% of the population, that is, more than 80 million users and that of that 71%, 77% of users use their email to send and receive emails.(fuente https://www.asociaciondeinternet.mx/)

Many would think that it is a medium that does not work and even annoying, however, imagine that currently more than 160 million emails travel per second, that the investment needed for this strategy is 78% less than in social networks and that it is also the most profitable strategy in terms of ROI (return on investment) as far as digital media is concerned.

Of course, this digital strategy needs to have 3 key points:

@ Have a database. Not bought!

@ Excellent content

@ Target audiences for you to send personalized information.

A well-crafted and strategically thought-out email marketing campaign can generate EXCELLENT results for lead generation, increased sales, customer loyalty, among others.

Emails are powerful!

Tips for generating an Email Marketing Campaign

Goals

Before launching an email marketing campaign, we have to set the OBJECTIVES. To do this, there are 3 questions that must be answered before we start sending emails to our entire database:

@ What do we want to achieve with the campaign?
@ Who will receive the email?
@ What do we want the receiver to do after receiving our message?

Without a doubt, mass emails have great potential to boost sales and help build better relationships with customers and thus achieve customer loyalty.

Define Your Audience and Generate Strategic Content for Each of Them

It is very common to have a database and want to use it to send the same information to everyone, which is a mistake. We have to segment our base and generate personalized content according to the definition of groups.

For example: Who entered your site? What products were of your interest or what products did you quote? Who stayed in the process of a quote? Who did you send a quote to and they haven’t replied?

That is, you have to generate specific content for each of the groups in order to attract, interest, achieve an approach and close. Each stage carries a different strategic content.

Generate a Quality Database

Don’t buy a database!

Generate your own users who are interested in your products or services and who have registered to receive your content. They are really interested in what you offer.

Buying a database and sending wholesale emails to people who have not authorized you to send them information is a very high risk since you will be classified as a spammer and even your site could suffer the consequences.

Look for a catchy title.

Personalize your content and generate a title that attracts the reader to enter and see your proposal. Remember that the title should not exceed 20 characters.

Avoid the use of words that deceive or that are very common among spammers, such as: lottery and urgent. Be much more creative and attract attention with relevant data, strategic keywords, etc.

Do you want inspiration? Very well!

Answer these questions and start working with a great title.

@ What do I offer?

@ What makes what I offer special?

@ Why should they buy what I offer?

Check Spelling.

Beware of spelling errors! Always check the content of the email 3 times or more and a second opinion is always good.

It is very important to test before sending your campaign. Make sure everything looks correct!

Less is Always More

You must take care that the content is always clear and easy to read. Do not overdo images and do not saturate it with information. Optimize your images so that you do not send emails with many KB (kilobytes)

Call to Action Buttons and Social Networks

They should never be missing! Encourage people to follow you on your social networks and increase your community. Add action calls to take a specific action to move you forward in the process.

Contact Information

Share your name, phone number, and company logo.

The Famous UNSUBSCRIBE Button

As sad as it may seem to us, this button is necessary. If a user is not happy with our content we have to let them go. A toxic relationship never ends well.

Analyze your database constantly so that you eliminate those people who are not showing interest in your content and do not open it after several attempts.

It is much better to send 50 emails to 50 really interested people than to send 1,000 emails to people who are not interested. This will also help you to be more efficient in your investment.

What is not measured can not be improved!

Measure every action your users take from every campaign you send. This will help you generate more value to your content and define specific content for each group that will help you generate more interest and that this interest will bring more sales.

By last

ALWAYS USE AN MAIL WITH YOUR COMPANY’S DOMAIN!

Let’s do it!

Your social media strategy, combined with an email marketing strategy, is a very powerful digital marketing strategy that will help you capitalize on your business and continue to attract potential customers to your business.

Call us at 8113849845 or send us an email to hola@black360digital.com

We will love to conquer the world together with you!

Black360Digital

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