Setting goals is a vital part of any business. Having clear goals is the difference between successful businesses and those that are not.

Companies that are clear about where they want to go, know what actions they must take to meet their objectives.

We have heard hundreds of times small and large entrepreneurs say:

“My goal is to grow”

Do you really think that’s a real goal?

If your answer was YES, it is good that you are reading this article, because the correct thing is that it is NOT a real objective because growing up has many connotations and that by itself does not say anything. Grow up? We ALL want to grow, but we can’t. They achieve what they know how to do from their definition.

So What should a goal look like?

One of the characteristics that an objective must meet is that it must be CLEAR, CONCRETE and CONCISE.

It’s very simple and I’m going to show you how to do it with the SMART methodology.

SPECIFIC/ ESPECÍFICO: Answer the question What do you want to achieve? Increase sales?

MEASURABLE / MEDIBLE: Your goal is to increase sales. How much do you want to increase?

ATTAINABLE/ ALCANZABLE: Is it realistic? It’s possible? How are you going to achieve it?

RELEVANT/ RELEVANTE: Why is it important for your company? Why do you want to achieve it?

TIMELY / A TEMPO: By when do you want to get it?

Example:

I want to increase my sales by 15% in the next 3 months by investing in Facebook campaigns to generate qualified leads.

Specific: Increase Sales

Measurable: 15%

Achievable: Facebook Campaigns

Relevant: Generate more leads.

Time: Next 3 months.