Size of images on social networks 2020
In the world of social media, a picture says more than a thousand words! and that is why it is good to consider the new formats for social networks in digital strategies.
In this article I will tell you about the formats to publish on social networks:
– Facebook
– Instagram
– Twitter
– LinkedIn
– TikTok
Format for facebook post
One of the best-known networks worldwide, it has 2,449 million active users in a month, it is a medium where you can generate an impressive flow of traffic to your website, it would be a shame if any of your images that you publish were cut by not having the necessary measures.
Images:
Profile: 180 x 180 px,
Cover: 820 x 312 px, if you want it to load faster it is better to use 851 x 315px and with a weight of less than 100 KB
Square: 1200 x 1200 px
Horizontal: 1200 x 630px
Stories: 1080 x 1920px
Marketplace: 1200 x 1200px
Video:
Front page: 820 x 462 px con duración entre 20 y 90 segundos
Advertisements:
Horizontal: 1200 x 630px
Square: 1080 x 1080 px
Stories: 1080 x 1920px
Sequence/Carousel: 1080 x 1080 px
Collection mode: 1200 x 628 px
Marketplace: 1200 x 1200px
Warning: these are recommended measures, FB will resize the images according to the device on which the content is viewed.
Format for instagram photos
A social network that has grown lately, positioning itself as one of the favorites, has more than 1,000 million active users in a month.
Many people stayed with the “original” format of Instagram, the square, but in its different updates it has been able to innovate its formats by taking out:
*Instagram recommends a particular measure to use (the one you will see underlined), they resize it to the public when viewing it.
Profile picture: 110 x 110 px
Square: 1080 x 1080 px, resized in feed to 510 x 510 px
Horizontal: 1080 x 566 px although it will be seen in 600 x 400 px
Vertical: 1080 x 1350 px, will display at 600 x 749 px
Stories: 1080 x 1920 px, will display at 750 x 1334 px
Formats for twitter
A very important social media for its 339 million active users per month, although its growth is a bit slow, its ability to provide information in real time and connection with its followers is impressive
The formats you use for the images of:
Profile: 400 x 400 px with a maximum weight of 2 MB
Header: 1500 x 1500 px with a maximum weight of 5MB
For a Tweet: 1024 x 512 px, in the timeline it will be seen in 440 x 200 px, maximum weight of 5 MB for photos, 15 MB on the web and 5 MB for GIFs on mobile.
Format for LinkedIn
An important business channel, it has 663 million active users in a month.
The formats it uses are:
Images
Profile: 400 x 400px
Personal cover: 1584 x 396 px
Company cover: 1536 x 768 px
Post: 520 x 320px
Post with link: 520 x 272 px
Advertisements:
Image: 1200 x 627px
Image and link: 520 x 272 px
TikTok
The social network that has grown very fast, has more than 800 million active users in a month and there is no doubt that it will grow more and more.
The formats it uses are:
Profile picture: 200 x 200 px
Video: 1080 x 1920px
Advertisement:
Feed image: 1200 x 628 px, maximum weight of 500 KB
Feed video: 720 x 1280 px, 640 x 640 px or 1280 x 720 px, Maximum weight of 500 MB
With this information there is no doubt that your images will look amazing on your social networks, write us any questions you have had in the comments.
We read next Friday.