Since 2016, the instagram algorithm has changed and with this the rules of the game have been modified. The home screen no longer arranges images chronologically in your feed, leading to low reach and cross-account interactions.
Instagram 2020 has different algorithms, this makes it a powerful and easy-to-grow social network, but at the same time a bit “complicated” to use.
The 3 main algorithms are:
– Instagram EdgeRank Algorithm
– Instagram Hashtag Search Algorithm
– Instagram Stories Relevance Algorithm
If you want to start improving your account, we share with you the 7 factors that Instagram takes into consideration to grow faster.
Knowing the above, I can begin to explain how Instagram algorithms work.
Shall we start?
-Instagram EdgeRank Algorithm
It establishes what content (images, videos, etc.) will be displayed in the start menu (home) of each user.
But how does Instagram know what interests you or what to show you? Well, this is easy, it is based on your behavior within the platform.
Thomas Dimson, a software engineer at Instagram, explained that they take into account different interaction variables, such as:
- Accounts whose content you like.
- Accounts with which you engage in private messages.
- Accounts you are looking for.
- Accounts of people you know in real life.
– Instagram Hashtag Search Algorithm
Hashtags play a super important role in this social media, because the second algorithm is about them, here the priority of the photos in the featured publications is established when a search is made with a Hashtag, that is why the importance of using the “ #” suitable for you.
Before, most of us thought that to appear in explorer we had to have thousands of followers or a high level of interaction, but this ended when this algorithm arrived, since it makes it easier for you to position yourself better in the explorer of your segment.
– Instagram stories algorithm
What stories will you see on your profile? this algorithm chooses this part and also accommodates the order of the stories, that is, it chooses which stories you will see and with what priority.
What are your main variables?
– Duration of the visualization of each story.
– Number of views of each story.
– Volume of messages generated as a result of the story.
I hope this information will help you to grow on your Instagram. If you have questions, share them in the comments and we will help you solve them.
We read next Friday.