Marketing strategies in the new digital age
I know that this season “is not the best” that you have lived, I know that most of you have been confused and that you do not see the end of this.
But… every crisis generates changes. Have you noticed what has changed?
Most used social networks
According to studies carried out by Hootsuite in 2018 and 2020, the top 5 social networks with the most users remained, although there was a difference in the number of users.
Notice the difference?
In total, it has increased 9.2% of social network users compared to 2019, and 19.05% compared to 2018.
This goes hand in hand with the increase of 7% more Internet users than the previous year, there are 4,540 million Internet users. Can you believe that there are still companies that do not have a website, having so much opportunity to reach? Their main factor may be lack of time, but come on, this circumstance gives you everything to start.
The perception of security when making online purchases is increasing.
6 out of 10 people surveyed felt insecure when making an online purchase, the perception of security has changed, taking a complete turn, because almost 7 out of 10 buyers feel safe, having positive experiences that encourage them to continue buying this way.
Did you know that the economic impact of electronic commerce in Mexico reached 491 billion pesos in 2019? So far this year, sales through e-Commerce have increased by 59%, achieving profits of more than 400 billion pesos.
Almost 8 out of 10 Internet users of legal age in Mexico have made some online purchase in the last year.
Imagine that your website offers you the ease of selling online, that is, having an e-commerce that sells 365 days a day, 24 hours a day.
With what we are experiencing, I understood that businesses must innovate, they must adapt. Who’d say? Cinepolis available at ubear eat, schools implementing their classes 100% online, museums giving virtual tours, left behind all the experience they had in something to change their strategy and get ahead.
Now I realize, people are not really afraid of change, they are afraid of the lack of a good return strategy, but… what more arguments do you need despite everything I just mentioned?
The world of digital marketing is gaining strength over time, adapt to change and enjoy the advantages it gives us to have good sales.
If you are NOT part of the digital world yet, cheer up, there is no better season than this, if you are already part of this world, what are you waiting for? Strengthen your strategy, create campaigns that help you meet your goals.
There are so many that I am sure one will meet your expectations and even exceed them.
Do not associate the word “crisis” with fear, panic, on the contrary, associate it with a change, an evolution.
The world we know is changing….
Are you ready for this change?