What is marketing automation?
Marketing Automation is a digital marketing strategy that involves the use of third-party tools that facilitate processes and actions in a company in an automated way, making them efficient and effective.
Within these actions, strategies of email marketing, chatbots, lead segmentation, workflows, among many others.
What is the purpose of Marketing Automation?
The main objective of marketing automation is to optimize the customer journey or customer journey to complete a purchase and then be able to fall in love with strategies for customer loyalty.
Within the customer journey there are different digital strategies such as lead scoring or lead nurturing that will help us identify if the person is considered a qualified lead and, based on the latter, nurture them with highly valuable content.
In the following image you will be able to observe the entire journey that a person takes from when they realize that you exist until they make a purchase and recommend a brand, I also mention some tools that you can use for each of the points of contact.
It is important to mention that today customers prefer a transparent closeness with companies before making a purchase and this leads to doubts, concerns, among other things.
Potential of automated marketing
10 Things you can automate in your company.
- Emails and/or SMS
- Audience targeting
- Replace Chats with Chatbots
- Upload leads to a database
- Posts on social networks
- Lead Nurturing Program events
- Automate Orders
- Customer classification
- CPC campaigns
3 Marketing Automation Tools
Metricool
Automate and visualize statistics of your social networks. Incredible tool for social media management.
Hubspot
A well-known platform and a bit expensive. They have their free version of CRM and limited marketing tools but that you can expand to your needs as you need it.
Marketo
A platform that allows the execution, management and analysis of online, social and offline marketing activities and interactions.
Sendinblue
Automation platform for sales processes and mass email campaigns. It has a very good free option.
Did you find this article useful?
Feel free to share the content with whoever you think needs to know this high value information.