Accounts Reached
We will find all the main metrics summarized in the last 7 days,
- Reach: Number of unique accounts that saw any of your posts.
- Impressions: The number of times your posts were viewed.
- Interactions: The actions users take when they interact with your account.
- Profile Visits: The total number of times your profile was visited.
With this information we can find out which day we had more reach. In addition, if we write weekly the number of impressions, interactions and visits to the profile, it will help us understand the current situation of the account and see what kind of trend it is having, that is, if we are growing or falling.
Total Followers
The section that helps us understand our segment a little more, we can discover the main countries and cities where our followers are located, know their age range and gender that we prefer, that is, if we have more male or female followers .
Knowing the above information helps us create our buyer persona.
Something extremely important that Instagram Analytics tells us is the growth of our followers, how many people stopped following us? How many followers did we get? in a period of 7 days.
I hope this information helps you better understand your stats and make better decisions based on them.
Share with us in the comments any questions you have had or if you liked the content.
We read next Friday.