Do you understand your Instagram statistics?
Do not get overwhelmed by not understanding graphs or numbers, most people struggle at first with this, but I assure you that when you finish reading this article you will be an expert in understanding Instagram statistics.
Let’s start by showing you how to see the instagram analytics, if you have a creator or company profile account you can find them by entering your profile and following these steps:
- In the upper right you will find 3 lines, click there.
- Look where it says “Statistics”
You have reached the cradle of your account information,
instagram analytics metrics! Being here you will notice that it is divided into 3 parts:
- Interactions with Content
- Accounts Reached
- Total Followers
“Interactions with Content”
It is divided into 3 sections
- “Major Publications”
- “Top Stories”
- “Top IGTV Videos”
This helps us to know which format got more reach or engagement. Each format has three or two filters.
Main Publications
Post Type:
- Everything.
- Photos.
- Videos.
- Posts by sequence.
- Purchase publications.
Period:
- 7 days.
- 30 days.
- 3 months.
- 6 months.
- 1 year.
- 2 years.
Interaction Type:
- Scope.
- Clicks on “How to get there”.
- Website clicks.
- Comments.
- Emails.
- Impressions.
- Interactions.
- Calls.
- I like it.
- Text messages.
- Follow.
- times shared.
- times saved.
- Profile visits.
Main Stories
If we want to know what our most outstanding post of the week was, we would have to select:
Period: 7 days / Type of publication: All / Interaction: Interactions
**The publications will be displayed depending on the performance ranking, with the most prominent post at the top right.
Interaction Type:
- Dropouts
- Scope.
- Advances
- Clicks on “How to get there”.
- Link Clicks
- Website clicks.
- Emails.
- Impressions.
- Interactions.
- Calls.
- Text messages.
- Answers
- Setbacks.
- Follow.
- Next story.
- Times shared.
- Profile visits
Period:
- 24 hours
- 7 days
- 14 days
Top IGTV Videos
Interaction Type:
- Average percentage reproduced.
- Comments.
- I like it.
- Scope.
- Times saved.
- Times shared.
- Video views.
Period:
- 7 days.
- 30 days.
- 3 months.
- 6 months.
- 1 year.
- 2 years
If we want to know what our IGTV or story with the most reach was during the week, we would have to select:
Period: 7 days / Type of Interaction: Scope
**The publications will be displayed depending on the performance ranking, with the most prominent post at the top right.
Accounts Reached
We will find all the main metrics summarized in the last 7 days,
- Reach: Number of unique accounts that saw any of your posts.
- Impressions: The number of times your posts were viewed.
- Interactions: The actions users take when they interact with your account.
- Profile Visits: The total number of times your profile was visited.
With this information we can find out which day we had more reach. In addition, if we write weekly the number of impressions, interactions and visits to the profile, it will help us understand the current situation of the account and see what kind of trend it is having, that is, if we are growing or falling.
Total Followers
The section that helps us understand our segment a little more, we can discover the main countries and cities where our followers are located, know their age range and gender that we prefer, that is, if we have more male or female followers .
Knowing the above information helps us create our buyer persona.
Something extremely important that Instagram Analytics tells us is the growth of our followers, how many people stopped following us? How many followers did we get? in a period of 7 days.
I hope this information helps you better understand your stats and make better decisions based on them.
Share with us in the comments any questions you have had or if you liked the content.
We read next Friday.