Why Advertising on Social Networks for Businesses?
Clearly our buying habits have changed with technological advances. A few years ago our purchases were driven by impulse, with very little information and a lot of loyalty to certain brands. However, today we are much more informed buyers who make much more intelligent and thoughtful purchases, becoming very unloyal to brands and much more loyal to products.
content of interest.
Social Networks have not only been the engine of change in these behaviors of buyers, they are also a communication bridge between companies and consumers so that there is a one-way communication without the need for intermediaries, which was unthinkable and impossible years ago behind.
Este cambio de hábitos nos hace cuestionarnos:
This change in habits makes us question:
Black360 digital shares these 5 points that are of the utmost importance and answer this disturbing question.
- Mexico has around 131 million people connected to the Internet and only 88 million are users of at least one social network.
- It is much cheaper to invest in digital media than in traditional media. A digital marketing strategy is currently the means by which the communication of our products and/or services is more profitable than any other.
- Close relationship with your potential customers. Without a doubt, digital marketing has become a very important means of communication for the generation of added value, since it allows us to have a closer conversation with people interested in our product and thus be able to give them more information about the benefits of our solutions. . Just around a click!
- Define the audience you want to reach through market segmentation strategies (audiences) so that you only reach the right people according to their interests, behaviors and demographic data.
- Attraction of potential customers. Through the sales funnel, attract those customers who are already hooked on your product and provide them with a great service so that you can close more and more sales and your business grows!
Last but not least, we want to put in context the potential that the most used social networks in the world have in Mexico:
@ Facebook has 86 million Mexicans as users.
@ Instagram continues to increase users reaching 22 million.
@ Linkedin, a very targeted network that has 12 million users.
@ Twitter that shows falls but has 7.2 million users.
**We are social report corresponding to the year 2019
As a conclusion, there is a great potential and a great opportunity to do business through digital media that is waiting for you. In addition to being a much more profitable digital strategy, reaching only the people you are most interested in.
For this reason, do not think about it anymore and learn more about the subject. We help you understand what you can achieve with social media advertising over a delicious coffee.
Call us at 8113849845 or send us an email to hola@black360digital.com
We will love to conquer the world together with you!
Descarga nuestro E-book “5 razones para invertir en redes sociales” donde explicamos mas a detalle cada uno de los puntos anteriores